Link for article: http://www.guardian.co.uk/uk/2011/aug/12/uk-riots-gangster-chic-brands
Fashion as a way to show rebellion
This article published in ‘The Guardian’ August 12, is about how rioters in England have looted fashion brands so as to demonstrate their revolt. And it is linked to fashion as it shows the way people associate fashion to rebellion or another ways of revolts; a means to self- expression and identity.
Those rioters are in one way or another connected to fashion; it is maybe a way for them to grab attention and also to express themselves by taking possessions of what they like and appreciate.
This rebellion shows the importance of fashion in England as even in periods of rebellion such as those riots, these people have chosen what they want to steal which please them and that are popular to the youth culture.
Fashion brands’ image.
The image of fashion brands are being tarnished as the decision of the rioters of stealing some brands and not others generate conflict. It also shows some brands can be considered as negative for society as the rioters have chosen brands, who are seen as trendsetting, to express their rebellion.
This shows the dark side of fashion as those leading fashion brands are now perpetuating a negative image for England; a country where fashion is becoming so important that it is provoking and revealing stealing capacities in these young people and therefore conflicts in the country. They are stealing what they want to own maybe because they do not have the purchasing power to buy clothes from these fashionable brands and therefore are using those riots as an excuse.
This article would be more credible and helpful if there were declarations from the rioters and interviews on the reasons why they have chosen some brands at the expense of others.
“JD has almost [...] appealed to the market.”
This statement from the article shows the high degree of popularity of this brand; the way they have conquer a public and maybe the thieves can be considered as fans who are capable of anything in order to fit into the brand’s style and fashion trends.
However, even though this article focuses only on the dark side of fashion, it should not be taken negatively because fashion still needs to survive and as it is a way of self- expression and identity; it is still important to associate fashion as being part of consumerism and also a way to boost the country’s economy.
What do you think about this article??
Do you think that fashion is really a way to show rebellion?